Social media paltforms can be intimidating and confusing places for new and small businesses. Following these 5 tips will help you to get savvy with social.
Develop a Strategy
Decide what you want your social media posts to accomplish. Are you trying to:
Your posts and the platforms you use should feed into whatever your goal is. For example, if you're trying to drive traffic to your website, include a link to a relevant page on your site with every post.
Consistency is key with social media. If your posts are sporadic your followers will lose interest and eventually forget about you. This can be particularly harmful if you rely on social media for sales leads.
Engage with your followers instead of talking at them. So when someone mentions or messages you, reply. If someone retweets you, thank them. Also, ask questions and invite your followers to share their opinions.
Have you ever had a "friend" who only contacted you when they had something to say? By posting only when you have something to say, you're being just like that "friend". Instead, listen to what others are talking about on social media and, take part in converstaions on trending topics.
Don't Be Too "Salesy"
If your posts are nothing more than adverts for your products and services, they won't be successful in the long-term. You'll put people off because nobody really likes being sold to. However, social media is a great way to promote such things. So the 80/20 principle should apply here. Try to make your posts roughly 20% sales versus 80% of everything else.
Be A Person
Avoid an impersonal, faceless, and overly corporate tone on of voice in your social media posts. Anyone reading your posts should feel like a real person is speaking with them, so keep your posts friendly, personal, and conversational. And if you're a one-man-band, one of the biggest mistakes you can make is trying to appear larger than you actually are. So don't say "we" when you really mean "I". Be authentic.
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