I was at a swanky dinner and dance event not too long ago and I bumped into a very old and dear friend. It had been ages since we saw last saw each other. So, after the customary hugs, sharing photos of our respective children, and commenting on how much they've grown, we pledged to keep in touch. She asked me for my number so I told her that my number hadn't changed. It's actually the same one I've had since 1994! She then explained that she had recently changed phones and hadn't yet transferred all of her contacts. I then made a face similar to the one below.
One of the first things a small business thinks about when they start out is a website. This is good. Websites are the new high street storefront. But if you think of your website as nothing more than an advert then the chances are, you'll get it wrong.
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