A couple of years ago, I attending a local networking event with a small group of professionals from various industries. We were at the very start of the event, where everyone takes turns to introduce themselves and give their elevator pitch, when one gentleman (let's call him "Bob") introduced himself as a web designer and proudly said the following:
One of the first things a small business thinks about when they start out is a website. This is good. Websites are the new high street storefront. But if you think of your website as nothing more than an advert then the chances are, you'll get it wrong.
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