My Core Values

These are the core values that guide me in my professional and personal life. It's my hope that if our values are aligned, we can work together and enjoy a long and fruitful partnership.

PARTNERSHIP

I don't work for "clients". I work with "partners". I avoid using the word "client" because it suggests a transactional relationship. That's not what I'm about. My success comes from seeing the success of the partners I work with.

EMPATHY

My motivation stems from empathising with the challenges of other small business owners and a deep desire to help them succeed in any way that I can.

Patience

Good things take time, so when I work with a partner, I'm in it for the long haul.

Humility

I firmly believe in admitting mistakes. And when my answer to a question is "I don't know", I see it as an opportunity to learn something new. I will never fake my way through an unfamiliar subject and give you bad advice in the process.